Shopify

Replatforming to Shopify Plus without losing SEO: a 30-point checklist

The checklist we use on every migration to keep rankings, redirects and data intact.

A replatform is the riskiest time for organic traffic. These are the checks we run before, during and after launch.

Before launch

  • Crawl and export every URL
  • Map each URL to its new path
  • Migrate titles, descriptions and structured data
  • Recreate image alt text

Launch day

  • Upload and test redirects
  • Submit the new sitemap
  • Check robots.txt and canonical tags

After launch

Monitor crawl errors and rankings daily for two weeks, then weekly for three months. Fix any 404s immediately.

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  • Wasted ad spend and keyword gaps
  • Listing and product-page conversion score
  • Site speed, tracking and checkout health

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