A replatform is the riskiest time for organic traffic. These are the checks we run before, during and after launch.
Before launch
- Crawl and export every URL
- Map each URL to its new path
- Migrate titles, descriptions and structured data
- Recreate image alt text
Launch day
- Upload and test redirects
- Submit the new sitemap
- Check robots.txt and canonical tags
After launch
Monitor crawl errors and rankings daily for two weeks, then weekly for three months. Fix any 404s immediately.
