Case study · Home & Kitchen

Hearthware: $2.4M first-year GMV on Walmart and TikTok Shop

$2.4M first-year GMV

The starting point

Hearthware relied on Amazon for most of its revenue and wanted to diversify without hiring a new team.

What we changed

  • Launched Walmart Marketplace with WFS in five weeks
  • Opened TikTok Shop and onboarded 250+ affiliate creators
  • Synced inventory across all three marketplaces

“We launched Walmart and TikTok Shop in the same quarter without hiring a single extra person.” — Priya Natarajan, CEO

Results

  • $2.4M GMV in the first year
  • 3.1× ROAS on Walmart Connect
  • Amazon dependence down from 90% to [X]%

[Placeholder: replace these figures with the client’s verified results.]

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